Scale Your Supplement & Health Brands in 2025—Without Risking Compliance, Profits and Account Bans
Never again fear compliance risks, creative fatigue, and wasted ad spend. With my proven Trinity Method, I help supplement & health brands scale on cold traffic without guesswork.
🔥No more FTC lawsuits
🔥No more Ad fatigue
🔥 No more wasted ad dollars
“We had 3 Copy Chiefs so far…NONE went this deep”
– Guilhmere (VSL offer owner)
Compliance is the #1 metric that determines if you’re converting, scaling, or just flat-out bombing.
But supplement compliance doesn’t mean what it used to mean. It’s not just saying the right words, and omitting the bad ones, like heal or cure. We have to update our thinking.
Running supplement ads and funnels in 2025 will be the hardest, and most rewarding yet. Because our ability to make claims is being eroded before our very eyes; something that isn’t going to stop any time soon.
But that doesn’t mean we just say, “Let’s launch and see what happens.” That’s a perfect way to flush a ton of money down the toilet.
Compliance is ALL about context and relevance:
How you position and frame your claims
Multiple forms of validation (interactions) that our messaging/positioning is spot on
Having your claims connected to a true deeper core for all the symptoms (not just a hook)
Getting engagement (interactions) that confirm the language/positioning/messaging – building relevance AND lower overall CPMs
And yes, reviews and dynamic social proof that goes above and beyond, “This really worked well for me.” This is the UGC Factor every supplement company needs to be aware of.
Running supplement ads…
Whether it’s on Facebook, YouTube or TikTok…
Is 100% about compliance in 2025.
If you understand what each platform NEEDS from us to ensure you’re super-served with the hottest possible leads (AKA “I want it yesterday” prospects)
And the largest total addressable market (TAM)…
Is 100% based on compliance.
But compliance doesn’t mean what it used to.
Well, it does. But also a whole lot more. Stuff that changes everything about how you develop, design, and deploy your supplement funnel. And I DO mean everything.
#1: Positioning isn’t just needed, it’s everything (including how you establish relevance)
Let’s say you’re running a blood sugar offer/supplement on your front end.
Firstly, what’s your formulation designed to do?
What’s the hero ingredient? How does it work in most people’s bodies?
Why do other high-awareness solutions fail to do that your MECHANISM covers?
After a long history of offers that over-claim and outright lie to convert and scale… compliant supplement offers are finally being rewarded by the platforms.
We’re past the tipping point:
Compliance is the new #1 metric we need to master, because it’ll directly impact all your other major metrics and strategies… especially positioning.
So when you’re wondering, “How do I launch this supplement so I’m relevant to the biggest possible audience?”
That starts with formulation.
If you already have your supplemented formulated, or you’re starting with a drop shipping supplement, I’ll audit all of your different positioning points.
Why?
Positioning is HOW we hit deeper in the conversation… right at the point where other solutions fail (and WHY our addresses the true deeper core.)
Supplement ads (Facebook in-feed VSLs and YouTube preroll) need to get prospects to self-identify with something very specific.
Like blood sugar and Ozempic:
If you try to educate me about why high blood sugar is bad, you’ve already 95% of your sales to your competition. THEY ALREADY KNOW!
And if you’re taking the classic, done and dusted (and now OUTDATED) “Problem. Agitate. Solve.” approach, you’re just white noise.
Because that’s what every brand is NOW doing.
BUT…
If you meet me where I am, and talk about the solutions I’m aware of… but expose how your competition only deals with the symptoms of high blood sugar.
Whereas you?
You deal with the true deeper core for WHY people have symptoms in the first place. And more importantly, you’re able to tell me what, why and how your supplement’s hero ingredient and formulation help repair where ALL my symptoms begin. But we’re not doing all of this “connect the dots compliance” to make bigger claims.
Realistic claims are what are, and will be super-served by the platforms moving forward.
Even better…
We’re going to reveal your 3 main points of positioning, so we’re able to train the pixel for maximum relevance.
Relevance IS compliance in 2025!
Of course, everyone and their mother uses Deeper Core Messaging in their supplement ads, VSLs and landers these days.
So your positioning MUST expose the true, mechanized deeper core.
In other words…
#2: Every Deeper Core MUST Be Mechanized
YOUR deeper core must be tied to a Mechanism that tells prospects exactly HOW your supplement’s ingredients work for the real reason their symptoms exist.
For example, “Akkermansia assists in making more GLP-1 building blocks. That’s how we can help improve your insulin resistance; one of the biggest reasons high A1c symptoms happen.”
When I formulated a blood sugar supplement…
I knew I needed an incredibly effective ingredient to
A) Squelch carb and sugar cravings.
B) Help repair WHY my symptoms exist in the first place.
That’s WHY I added Akkermansia (and another rare ingredient I won’t reveal) to the formulation as it:
1) Helps produce GLP-1, like Ozempic.
2) Helps repair the gut wall… that lets sugar spike in the bloodstream.
By dealing with two high-awareness problems at their mechanized, deeper core…
The Akkermansia ingredient means more to prospects. Even better, using the Akkermansia ingredient provides people with an effective, natural alternative to Ozempic… which is a substance that’s harming as many (or more) high blood sugar sufferers as it’s helping.
In fact, the addition of Akkermansia is WHY I’m able to position my supplement at the peak of awareness in the popular, sophisticated blood sugar market.
Just like every great hero ingredient…
It gives me that messaging instantly anchors my entire funnel down into something super relatable.
That’s why I dubbed Akkermansia, “The skinny bacteria.”
“How does this skinny bacteria compete with Ozempic?”
The use of Ozempic is a market-sophistication symbol.
And no, sophisticated doesn’t mean complicated. Instead, sophistication is direct advertising means using specific symbols… that are identifiable by our specific prospects.
This is to get new and late adopters to BOTH raise their hands – hitting multiple awareness levels with the same positioning, symbols, stories and science.
Specific symbols = specific prospects!
How does that look as an ad?
“Ozempic is guaranteed to help you lose weight, lower your A1c and increase insulin resistance?
Guaranteed?
Yup, 100% guaranteed to do those 3 things.
The problem is…
It’s not actually fat Ozempic’s making you lose:
It’s your healthy, youthful, lean muscle.
So the more weight we lose with Ozempic…
The more unhealthy… and older… our bodies get.”
You get the idea?
As advertisers…
We know the best way to get our blood sugar supplement into the hands of people who need it is being better than Ozempic in the efficacy department.
We also know people want more of that GLP-1…
So that’s exactly what we give to them.
The value proposition is:
“Unlike Ozempic, we’re actually helping your gut AND cells produce their own GLP-1. No toxic, magical pen needed.
That means as advertisers…
We’re able to talk about reducing cravings, while helping customers lose weight and increase their insulin sensitivity… without ANY of Ozempic’s side effects.
There’s a lot more we can do with that value proposition…
But that’s an example of HOW positioning IS the hook; how your offer is POSITIONED determines how effective your front-end ads CAN be.
By tying the deeper core to your mechanism…
You can get me to self-identify with your copy.
But the best way to get ME to self-identify with YOUR supplement?
Story.
#2: Psychic Storytelling
Storytelling is about getting people to see themselves in the tales… we tell.
For instance…
If I talk about how, “Ozempic made me feel nauseous and throw up multiple times a day. I just couldn’t get myself to stop using Ozempic, because I didn’t want to gain the weight back. But I didn’t know HOW I could get Ozempic-like results, without the nasty side effects… until… I discovered GLP-1 Up.”
Or…
“My A1c shot up to 13.4. I was miserable. That’s why I started using Ozempic. It was working for everyone else, so I wanted to see what it would do for me. It worked too. But that’s the problem. It worked to help me lose weight and lower my A1c, but I was nauseous 24/7. I couldn’t hardly leave my apartment without feeling like I was gonna throw up. So when I found GLP-1 Up… I knew I could finally stop using Ozempic, without losing my results.”
Why storytelling?
Two reasons:
1. The best way to convey information is through a story, not shoving information down people’s throats.
2. It comes back to compliance. When I talk about my real-life experience with a supplement’s ingredients, I’m not making any claims about you. Prospects automatically SEE themselves in your front advertising… when we psychically tell my story… “like it yours too.”
That way…
We’re making lots of claims, without ever really making a single claim.
When I audit your idea, supplement, formulation or drop shipping offer…
These are the 3 main elements I’ll be looking at and putting into place.
“But Mani, we’re just launching, we don’t have these kinds of real customer stories.”
Not a problem, I have a system in-place to quickly get those real stories. And if you’ve already got your 3PL in-place… we can get a ton of extremely compliant video out of the TikTok Shop. (Ask me how!)
So here’s my offer:
For just $2597,I’ll have a two 1-hour call going over your funnel… or funnel vision. I’ll dive into your fleshed-out funnel, or your vision for a funnel before we get on our first call.
That’ll make sure we’re focused on what you’re doing right, and what we need to optimize for launch or getting traction on your ads. You’ll get a clear “roadmap” for executing your new ads and funnel steps… including ready-to-test examples.
During this call with you (and your team), I will:
🔥 Audit your entire funnel for compliance, positioning, and boosting conversions, AOV and LTV and give you a detailed report.
🔥 Create ads for 3 different points of positioning. I’ll pick different high-awareness symbols that get your ideal prospects to raise their hands.
🔥 Give you feedback on your LP copy and/or ideas. I’ll also write alternative sections for your LP to test.
🔥 Help position or reposition your upsells, so they’re more congruent with the front-end experience. Likewise, I want to make sure the testable elements we install in the front end, like Deeper Core and storytelling, are executed in your upsells.
Hint: Upsells are meant to accelerate the results of your front end supplement. Their mechanisms can be the same as the front, or different mechanisms that help the front end messaging feel more obtainable… right n
Once I’ve given a visual audit to your funnel and/or funnel ideas/vision…
We’ll set up an appointment for our 2nd 1 hour session.
In this session, I’ll answer all your questions and get us set up to start running ads (or new ads) immediately.
So after this COMPLIANCE AUDIT, you’ll walk with proven strategies, ad copy & landing page hero sections that will INCREASE your sales and profits.
After testing my copy/ideas and seeing results, if you want me to take over your entire funnel messaging (VSL, Landing Page, and Ads), you’ll only invest in the funnel minus this upfront ($2597) investment.
You beat an A listers copy, take that in
Now this offer isn’t for everyone…
If you don’t have a
VSL converting less than 3%
Supplement/offer that truly works
Scaling on cold traffic
Got data for your campaign
This isn’t for you.
But if you have
VSL converting more than 3%
An offer that truly works (𝘈𝘒𝘈 𝘨𝘦𝘵𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘺𝘰𝘶 𝘱𝘳𝘰𝘮𝘪𝘴𝘦)..
Already scaling on cold traffic
Got data for your campaign
We might be a perfect match!
Now, seriously are you asking why you should TRUST me after reading this far?
The past doesn’t matter…(oh that’s what she said)..
But if you insist…here you go:
Look how my short in-feed VSLs are converting on cold traffic with 2.03 ROAS & $243.60 AOV and $1.44 CPC
The best part? Check out what a 10-figure A-list health copywriter on the planet has to say after working with me:
Check Out This Video Where A 9-Figure Marketer Shares Her JOY After Working With Me (Just 92 seconds)
Check out what a client said after I repositioned her sales page: (83 secs)
His storytelling skills were top-notch, which resulted in good engagement and sales.
Mani came strongly recommended by our previous copywriter. Yet, we tested on few others and finally chose him.
Because, unlike other copywriters, he really cared about getting the best results and looking at data to determine what works best.
And oh boy, we totally loved his emails. His storytelling skills were top-notch, which resulted in good engagement and sales. Definitely one of the best copywriters out there!
Gary Torrens
Co-Founder, SOMA BREATH
Hamza Najam – Sobriety Coach
Heads up: I limit working with just one VSL funnel projects every month. So I can make sure I’m giving ALL my time, attention, focus, and energy to set up your funnel for maximum profitability.
Now that you know a little bit more about me and what I can do for your business. Shall we get the ball rolling?
So, are you interested?
QUESTIONS? I got you covered.
1. How do I know if my funnel needs a compliance audit?
If you’re scaling on cold traffic, struggling with ad rejections, or worried about FTC lawsuits, a compliance audit can save you from costly mistakes. It’s also ideal if your VSL or ads aren’t converting as expected, or if you’re preparing for a big launch.
2. What platforms does this audit cover?
The compliance audit applies to Facebook, YouTube, TikTok, and Google Ads. Each platform has unique requirements, and I’ll tailor my recommendations to ensure your funnel meets their specific compliance standards.
3. How will this compliance audit help me scale my ads?
Compliance isn’t just about avoiding ad rejections—it’s about framing your claims and messaging in a way that resonates with both prospects and platform algorithms. This translates to higher engagement, better CPMs, and ultimately, more sales.
4. What’s included in the roadmap I’ll receive?
Your roadmap will include actionable insights for your VSL, landing page, ads, and upsells. It’ll also feature ready-to-test copy examples, and positioning strategies to testing and scaling.
5. Will you rewrite my VSL or ads as part of this offer?
This offer focuses on auditing and providing actionable recommendations. However, I’ll include copy for 3 positioning-based ads, alternative landing page sections, and upsell suggestions to get you started. If you decide to hire me for a full rewrite, your initial investment ($2,597) will be credited toward the total cost.
6. How quickly can I start seeing results after implementing your recommendations?
Results depend on how quickly you implement the changes and test the new copy. Many clients see improvements in their CPMs, CTRs, and ROAS within weeks of rolling out optimized ads and funnel updates.
7. What if my supplement isn’t unique or uses common ingredients?
That’s exactly why positioning is so critical. I specialize in finding your supplement’s unique angle by highlighting its hero ingredient, deeper core mechanism, or audience-specific benefits. Even common ingredients can stand out with the right messaging.
8. Do I need a lot of data for this to work?
Not necessarily. If you’re already spending $1,000+ daily on ads, you likely have enough data for us to make informed decisions. However, I can also work with newer campaigns to establish strong foundational messaging.
9. How long does the process take?
The audit and first call are completed within a week. After that, you’ll receive the roadmap and assets, and we’ll schedule a follow-up call to finalize everything within 2-3 weeks.
10. What if my ads are already performing well?
Even high-performing campaigns can benefit from optimization. My audit identifies areas for improvement to maximize your AOV, LTV, and profitability while keeping your campaigns compliant with evolving ad policies.
11. What if I want ongoing support after the audit?
If you want me to rewrite your entire funnel or provide ongoing optimization support, we can discuss a custom package. The audit fee will be credited toward your total investment for a full rewrite or retainer-based services.
12. How is this different from what my media buyer or in-house team does?
Media buyers focus on campaign execution, while this audit dives deep into the messaging, compliance, and positioning that make or break your funnel’s performance. It’s a specialized service designed to complement, not replace, your current team.
13. Is this offer ONLY for supplement & health brands?
Yes, supplements and health offers are what get me excited! But my Trinity—positioning, mechanism, and storytelling—works in any niche.
If you have a proven offer that’s already working, hit me up. If it gives me dopamine hits, I’ll surely help you. But if you’re in the finance or biz-opp space, I might not be the right person for the job.
14. What happens if I don’t act on your recommendations?
The success of this audit depends on implementation. While I provide a detailed roadmap, it’s up to you (or your team) to execute the changes. That said, I’m here to answer questions and support you during the process.
15. Why do you limit yourself to one client per month for VSL rewrites?
Quality and focus are my priorities. Limiting the number of clients allows me to dive deep into your funnel and give it the attention it deserves to maximize profitability.
